Definición de Retail media

Retail media is a relatively new advertising medium that reaches consumers where they shop. Retail media networks are similar to traditional forms of advertising in that they consist of audio or video commercial announcements. Most of the networks available for purchase today are narrowcast in grocery and drug stores. As consumers continue to practice ad-avoidance and advertisers increasingly search for new ways to reach their customers, retail media will continue to gain share in the advertising budget.